Media Hunter

Nielsen rules the airwaves

Source: Michael Bodey, The Australian
ELECTRONIC measurement of radio ratings remains a dream, although radio streamed via the internet or mobile phones will be assessed in the new ratings system implemented from 2009.

Incumbent ratings provider, Nielsen Media Research, has won Commercial Radio Australia's competitive tender contract for radio ratings measurement in 2009-11 with a two-year opportunity for extension, beating Ipsos and Roy Morgan Research.

The year online meets the Olympics

Source: Sally Jackson, Lara Sinclair, Michael Bodey, Simon Canning and Jane Schulze, The Australian

Editors Note: A detailed look at forecasts for Search, Talent, Media Buying, Radio, Regulation, Community, Advertising, Magazines and Production in 2008.   

FROM web video to the writers' strike fallout, industry heavyweights are saying 2008 will be big.

On edge to see if party's over

Source: Simon Canning, The Australian
AFTER years of buoyancy and growth the media industry is viewing 2008 with a sense of trepidation, watching warily to see if the sliding sharemarket will finally bring an end to the advertising honeymoon.

Prime shot at ratings

Source: Anita Beaumont, The (Newcastle) Herald

Prime Television's Australian Open tennis has delivered the network a rare weekly ratings win in Newcastle.

In the week beginning January 20, Prime's blanket tennis coverage dominated evening viewing in the Hunter, winning four of the seven nights.

Nine drops behind Ten in ad market

Source: Jane Schulze, The Australian

THE Nine Network has for the first time the lowest advertising revenue of any Australian commercial TV network, new figures reveal.

Figures compiled by KPMG revealed Nine's share of the national advertising market for the six months to December 2007 was only 30.81 per cent - the worst in its history.

Successful Showcase

Yesterday we held the inaugural Sticky Media Showcase in Newcastle. This was an initiative of my agency Sticky Advertising, bringing together the region's media to present on the latest developments and plans for 2008. Clients and contacts of the agency were privy to some exciting news including the latest media ownership changes and how they will affect this market.

No new series but a possible Kath & Kim Telemovie ahead

Source: The Herald Sun, Media Spy

Foxy moron fans, crack open the cardy: Seven has dropped its strongest hint about Kath & Kim’s return to the small screen. At Tuesday night’s 2008 program launch, Seven said the hit comedy was one of the shows that would air this year. But fans may have to endure weeks of repeats before new episodes are shown.

MySpace signs ABC content deal

Source: AAP

MYSPACE users can now share their favourite Australian television shows after the signing of a new deal with the national broadcaster.

The Australian Broadcasting Corporation and its British counterpart, the BBC, have signed an agreement with MySpace allowing the use of their video content on the social networking website.

Martin not happy at Sunday's earlier slot

Source: Nick Tabakoff, The Australian   

THE Nine Network is planning to move its blue-chip current affairs program Sunday from 9am to a 7.30am timeslot, a move that could cost the program its high-profile new co-host, Ray Martin.

The plans are understood to include a move away from the trademark Sunday "cover story" format to a series of shorter, tabloid-style reports, punctuated by news bulletins.

 

The Bulletin axed after 128 years

Source: Simon Canning, The Australian

AUSTRALIA'S oldest news magazine, The Bulletin, has been closed after more than a century of publishing.

ACP announced the closure of the magazine, launched in 1880, this morning, saying it had become unsustainable with sales of just 57,000.