Trouble for TV's $4 billion advertising market - Lara Sinclair at The Australian reports: BUDGET shortfalls and the weakest TV advertising market in seven years are combining with fears about the US financial services meltdown to fuel a growing pessimism about the health of the $4 billion TV advertising market.
Yahoo challenges Google with BigPond mobile deal - Lara Sinclair at The Australian also reports that: NUMBER two search player Yahoo has signalled it will attack the dominance of Google in the mobile space after Yahoo's Australian arm signed a deal to make it the on-deck search provider on all Telstra mobile phones.
Online to benefit from downturn - Mark Chenery at AdNews reveals that: Australia's online advertising market will benefit from current tight economic conditions as advertisers seek out cost effectiveness in marketing budgets, predicts a report released today by Frost & Sullivan.
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