The national TV ratings race by David Dale of Sun Herald blogs
Just as Mussolini made the trains run on time in Italy by redefining the concept of lateness, Channel Seven is able to announce it won the first half of the year by redefining the concept of prime time. By looking at viewing habits between 6pm and 10.30 pm, Seven can claim a slightly higher audience share than Nine for the first half. It's only the pesky industry standard of 6pm to midnight that makes Nine look good and Seven look bad.
In fact, Seven didn't need any redefinition to win last week. Between 6pm and midnight it averaged 27.3 per cent of the audience (thanks to City Homicide, RSPCA Animal Rescue and Seven News Sunday, all with 1.6 million viewers), while Nine got 26.3 per cent (thanks to 60 Minutes on 1.8m, Domestic Blitz on 1.7m and Nine news Sunday on 1.6m),. Ten got 21.5 (thanks to NCIS on 1.3m and Jamie Oliver's Eat To Save Your Life on 1.2m, but no thanks to Big Brother, which was unable even to attract viewers curious to see its death throes); ABC got 17.6 (thanks to Spicks and Specks and The Gruen Transfer on 1.3m, the news and Silent Witness on 1.2m and Doctor Who on 1.1m) and SBS got 7.2 (thanks to Top Gear on 922,000 and Inspector Rex on 411,000).