It seems like only a year ago that if I started talking about social media in Australia I received perplexed responses. I might as well have suggested that we consider voodoo for the next campaign.
However, while I have stuck to my guns in the belief that social media marketing would emerge as a viable option, I have to admit there were moments when I wondered if we were on the right track.
These days I am more certain than ever that social media marketing in Australia has arrived. Witness these recent activities, announcements and stories: