Media Hunter

Newcastle digital agency nails the SEO formula

Note: Blatant self-promotion

Newcastle-based advertising agency Sticky recently announced their transformation to become the Hunter Valley's first digital, social and tradition media agency. The agency is particularly focusing on better web design and search engine optimisation, and already are achieving spectacular results.

Less than one month after making the announcement, Sticky has secured numerous new clients for their fully optimised web designs.

Sticky's search engine optimisation approach has been working even better than the agency anticipated. The following is from the Sticky Advertising website:

Holding Page Blues

How many times have you been to a site and seen the old message "Under Construction" or "Coming soon". Obviously all sites must undertake a refresh from time to time, but what stuns me is that many businesses that should be profiting from a strong web presence are willing to leave lame holding pages up for long periods of time.

One radio station in my market appears to have had a holding page, or at least a very basic interim site, up for close to six months. In some ways I hope that's their interim site, because if they aren't feverishly working away on an amazing site as we speak, then they have absolutely no appreciation for how they should be marketing themselves and interacting with their audience in 2008.

(Shameless self promotion time).

Sticky Advertising is just days away from launching a totally new web presence. It's been carefully planned  and developed for several months...not just the site, but the lead up announcements, the release and launch strategy....even the holding page.

Rather than just stick up a lame holding page, we felt it necessary to leave something entertaining, dynamic and indicative of the agency's attitude. This holding page is really a chapter in our evolving story. And in my own humble opinion it is more interesting than many full sites (ok, I am very biased, but check it out and judge for yourself).

My question is...why don't more businesses dedicate a little more thought to their "transition sites"? Surely they realise that potential customers might visit and get a poor impression of the business. Any thoughts?

In the meantime, Sticky's holding page is up for only a few more days. We launch the new site next week.

The Pascha Storm revisited

Twelve months ago this weekend Newcastle, NSW was battered by what became known as the Pascha Bulker storm. A wild weekend of cyclonic winds and driving rain resulted in widespread flooding, blackouts, several deaths and a calculated $2 billion in damages and loss of income. The lasting image though was of the cargo ship Pascha Bulker washing up on the city's doorstep.

Some friends and I got together after the storm to pay tribute to the volunteers and heroes of that crazy weekend. The result was a single, video clip and eventual concert. Craig Rosevear was responsible for most of this effort, while Sticky Advertising helped shoot and direct the following video clip. The amazing storm images were  courtesy of NBN television.

Expert brand advice with the all new Sticky Branding

Media Hunter has a new sister. A sister weblog that is. I am proud to announce the birth of Sticky Branding, a dedicated brand advice and analysis site.

Here at Sticky Advertising we are passionate about strong branding. Not just brand and logo design, but carefully positioned, well-articulated brands. We believe in communicating the brand personality and crafting a powerful and memorable tagline.

Its all part of effective branding. And its all discussed in detail at Sticky Branding.

In fact, the site will even go so far as to explain a step by step process for creating effective brand communication.

So drop by and meet Media Hunter's sister.