Media Hunter

Australia's No.1 Media News Blog

I am not usually one to blow my own trumpet, but I am proud to announce that Media Hunter is Australia's No.1 Media News blog.

How and why can I say this? Well its all actually about strategic positioning. I have recently launched a sister site called Sticky Branding. Sticky Branding discusses brand issues such as brand personality, taglines, corporate identity and positioning.

You see, branding is a lot like real estate. Its all about position, position, position.

Most brands try to compete in big, blurry categories against the giants of their industry. In doing so they are usually fighting a losing battle. Clever brands find a category niche and position themselves as the leader of that niche. From there they can compete and grow.

Expert brand advice with the all new Sticky Branding

Media Hunter has a new sister. A sister weblog that is. I am proud to announce the birth of Sticky Branding, a dedicated brand advice and analysis site.

Here at Sticky Advertising we are passionate about strong branding. Not just brand and logo design, but carefully positioned, well-articulated brands. We believe in communicating the brand personality and crafting a powerful and memorable tagline.

Its all part of effective branding. And its all discussed in detail at Sticky Branding.

In fact, the site will even go so far as to explain a step by step process for creating effective brand communication.

So drop by and meet Media Hunter's sister.