Source: Simon Canning, The Australian
THE ABC's surprise hit of 2008, The Gruen Transfer, which wound up last night, may have unwittingly taught the advertising industry a lesson that for too long has fallen on deaf ears.
Over eight weeks, the show, which revealed the dark underbelly of the industry, attracted more than a million viewers per episode.
But has it been good or bad for adland?
The show's producer, Jon Casimir, and Zapruder's Other Films founder Andrew Denton set out two years ago to work out how to bring to life on TV what happens in the boardrooms of agencies.
The format was a big risk for everyone involved, from the ABC all the way down to those appearing on the show -- and, of course, their clients.

