Media Hunter

Sneak peak at Age of Conversation 2 cover design

The Age of Conversation 2: Why don't people get it? will be released next month and anticipation is building amongst the world-wide social media community.

Dave Armano has taken responsibility for the cover design once again, and has released a sneak preview of the new look for 2008.

Check out Dave's Logic+Emotion site for a sneak peak.

Media Hunter hits the radio waves

I was recently interviewed by Amy Spear for a syndicated community radio program called Insight regarding advertising and the emerging digital and social media landscapes. The interview has since played on 50 radio stations around Australia.

Maybe the most remarkable aspect of this interview is that it has been generated by community radio, not the mainstream media who still seem either oblivious or opposed to this next generation of media thinking.

Also on the interview is Josh Grace, head of Direct Marketing at Leo Burnett.       

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Age of Conversation 2 authors finalised

Gavin Heaton and Drew McLellan's brainchild, the Age of Conversation, is about to turn 2. The chapters are in and the editing is well under way of the 237 contributions to this years book. Think about it, 237 of the best marketing minds in the world have chipped in to this innovative publication about social media and modern marketing. This will be really worth reading. Meet the authors:

PubCamp 08 - Sydney

Yesterday Gordon Whitehead and I trekked to Sydney to attend PubCamp 08 - The Web 2.0 Media Day. We took video and mic in hand to capture some of the presentations and random comments at what was a fascinating event.

So far our workload has prevented us from getting to the video but we will be posting soon...stayed tuned.

Meanwhile, in the spirit of Web 2.0 style collaboration and information sharing, please take the time to read the thoughts of one attendee, aka Stubborn Mule.....

The Future of Marketing + Advertising

Amazing. Thought provoking. Insightful. Paul Isakson might be onto something here. Discuss:

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The history of Web 2.0 in 4.29 minutes

Ever wondered about this whole Web 2.0 thing? Confused? Want to understand what's actually going on online?

Then take four and half minutes to view this wonderful explanation from Professor Michael Wensch

Blogging and the media

In mid-2007, around the time Age of Conversation was launched, I sent some press releases to local media announcing the fact that a fellow Novocastrian had been published  as part of this unique world-wide effort.

A few days later I ran into one of the journalists who had received the press release and asked him whether he would be running the story. "Love to," he said "but management would hang me." He explained that his publication didn't recognise bloggers, saw them as the enemy and would not be giving any column space to stories about them. It was an interesting reaction and telling of the paranoia in the traditional media about the emerging social media culture.

Meet the Age of Conversation 2 Authors

Now that The Age of Conversation is well and truly launched on Amazon, the team behind this amazing collaborative effort can begin focusing on their 2008 publication. Once again Drew McLellan and Gavin Heaton have called on marketing and social media bloggers around the world to sign up for an even bigger and better book.

This years book is tentatively titled, Age of Conversation: Why don't people get it?  The boys have had an amazing response with 275 authors putting their hands up to contribute a chapter each. And once again, this is all for charity, with the proceeds of the book going to Variety, The Children's Charity.

Media Hunter is fortunate enough to be involved again this year, and has been joined by fellow Novacastrian Gordon Whitehead, aka The Marketer.

Age of Conversation rockets up Amazon bestseller charts

The power of social media was demonstrated today when the Age of Conversation online community combined to push their book near the top of Amazon's bestseller charts.

A 24 hour "Bum Rush" co-ordinated by Chris Wilson saw hundreds of bloggers mobilize to promote the innovative marketing publication The Age of Conversation.  In one day the book has risen from an Amazon ranking of approximately 110,000 to finish the day at  #262 for all books and  #36 on the Business Bestsellers list.

The "Bum Rush" marketing effort saw the book's release promoted on hundreds of websites and blogs around the world, then heavily pushed on Digg.com, where it was the fastest rising web topic in the last 24 hours.

Readers were encouraged to buy the book from Amazon, make comments, review it, Digg it and tell their friends, and discuss the progress on Twitter.

The rush started in Australia, which is only lightly represented in the book, then proceeded around the world until midnight on the US east-coast. Bleary-eyed bloggers stayed online for the entire push, giving encouragement in a real online-style festival.

The book had another breakthrough when it became listed on Wikipedia during the "Bum Rush". A profile of the book and listing of authors can be found here.

Of course thats not the end of the story. Now that Age of Conversation is well up the Amazon rankings, we want to maintain the rage and try to push it further. Its not too late to buy a copy. Buy one for your business, your clients, your friends or family. All proceeds go to Variety, the children's charity.

Buy Age of Conversation Now

Today we launch The Age of Conversation Bum Rush on the Amazon charts. From today, you can buy the book directly on Amazon -- with all profits going directly to Variety,the Children's Charity.

Please use THIS LINK to purchase your copy.

And if you are buying MORE than ONE copy, please do so one at a time (this improves our "best seller" status).

Keep up-to-date with our progress over at Chris Wilson's blog here.