Media Hunter

Random news and views around the web this week

What has caught my eye this week in relation to traditional, digital and social media...

Seven to sell mobile phone advertising

Harvey Norman to slash advertising budget

Regional media buck the falling ad trend

Fairfax increases its cull and outsources more departments

Radio duo set sights on mobile

Enterprise 2.0: It's not your dad's company

Telstra has stirred up plenty of talk online with debate here, here and here, oh and also here

Very insightful piece here on Why traditional advertising is kinda F**cked (and what we should do about it)

Enjoy.

Latest Australian Media News

Trouble for TV's $4 billion advertising market - Lara Sinclair at The Australian reports: BUDGET shortfalls and the weakest TV advertising market in seven years are combining with fears about the US financial services meltdown to fuel a growing pessimism about the health of the $4 billion TV advertising market.

Yahoo challenges Google with BigPond mobile deal - Lara Sinclair at The Australian also reports that: NUMBER two search player Yahoo has signalled it will attack the dominance of Google in the mobile space after Yahoo's Australian arm signed a deal to make it the on-deck search provider on all Telstra mobile phones.

Online to benefit from downturn - Mark Chenery at AdNews reveals that: Australia's online advertising market will benefit from current tight economic conditions as advertisers seek out cost effectiveness in marketing budgets, predicts a report released today by Frost & Sullivan.

Leading journalist questions traditional media's position

Today's Sydney Morning Herald contains a remarkable story by respected journalist Paul Sheehan highlighting the battle traditional media faces to remain relevant in the Internet age.

Titled Floundering in a sea of change and using the Sarah Palin (US Republican Vice Presidential hopeful) story as an example, Sheehan notes how he immediately referred to YouTube for news on the nominee rather than traditional media sources. He points out that by the time he started researching Palin, 6 hours after the announcement, the Internet was in it's fourth phase of the news cycle.

Australian media news round up

This week's selection of current articles that should be of interest to traditional, digital and social media marketers in Australia:

Fairfax fight for headline rights: FAIRFAX is claiming that the The Australian Financial Review's headlines and bylines are protected by copyright.

Ten years on and Google is the king: A DECADE ago it barely existed, now it is a verb, a "frenemy" to the media and advertising agencies. It is even down your street photographing your house. It is Google, the handy internet search tool that has evolved into the most dominant media player on the planet.

Google's Chrome Shines in Blogosphere: Data-Blocking Changes to Microsoft's IE May Have Fueled Search Giant's Effort to Launch Its Own Browser.

SBS seeks $70m for digital expansion: SBS will ask the Federal Government for a 37 per cent increase in funding, with the extra $70 million a year to go towards a network offering four digital television stations, another 100 hours of original Australian programs, and nine new digital radio channels.

Enjoy.

Media Hunter media news round-up

A selection of current articles that should be of interest to traditional, digital and social media marketers in Australia:

Newspapers' battle for survival. Are metro broadsheet papers around the world under threat as broadband continues to deliver information faster with reduced delivery costs?

The Beijing Olympic Games a big boost for Seven's profit.

FAIRFAX Media will outsource much of its editorial production function for its flagship Sydney and Melbourne newspapers to an offshoot of news agency Australian Associated Press, as part of a radical new experiment in Australian journalism.

Facebook proposes engagement ads as part of its next attempt to monetize the social media giant.

Finally at Adweek in the USA, Allan Wolk delivers an excellent essay on The Real Digital Revolution that should have agencies and marketers everywhere seriously considering their future strategies.

Happy reading.