How many times have you been to a site and seen the old message "Under Construction" or "Coming soon". Obviously all sites must undertake a refresh from time to time, but what stuns me is that many businesses that should be profiting from a strong web presence are willing to leave lame holding pages up for long periods of time.
One radio station in my market appears to have had a holding page, or at least a very basic interim site, up for close to six months. In some ways I hope that's their interim site, because if they aren't feverishly working away on an amazing site as we speak, then they have absolutely no appreciation for how they should be marketing themselves and interacting with their audience in 2008.
(Shameless self promotion time).
Sticky Advertising is just days away from launching a totally new web presence. It's been carefully planned and developed for several months...not just the site, but the lead up announcements, the release and launch strategy....even the holding page.
Rather than just stick up a lame holding page, we felt it necessary to leave something entertaining, dynamic and indicative of the agency's attitude. This holding page is really a chapter in our evolving story. And in my own humble opinion it is more interesting than many full sites (ok, I am very biased, but check it out and judge for yourself).
My question is...why don't more businesses dedicate a little more thought to their "transition sites"? Surely they realise that potential customers might visit and get a poor impression of the business. Any thoughts?
In the meantime, Sticky's holding page is up for only a few more days. We launch the new site next week.
Recent Comments