Media Hunter

NEW ADDRESS: PLEASE READ

Media Hunter is moving to a new platform. We will soon be closing down this Typepad site and re-launching Media Hunter bigger and better with WordPress.

PLEASE CHANGE YOUR FAVOURITES TO: mediahunter.com.au if you haven't already.

PLEASE UPDATE YOUR RSS FEED FOR MEDIAHUNTER TO THE ONE ON THE NEW SITE (from 6 October 2008)

IF YOU HAVE A LINK TO THIS SITE ON YOUR SITE, PLEASE UPDATE URL TO mediahunter.com.au

IF YOU DON'T HAVE A LINK, WHY NOT!!!!???

Thanks

Craig Wilson

Hunter golfers flock to new site

The Hunter Valley's number one golf course, Newcastle Golf Club, has launched an innovative new website.

Newcastlegolf.com.au provides the Hunter Region's golfers with the latest local, national and international golf news, course reports and weather links. It also invites member feedback and comment via its regular posts and comment sections.

An advertising component has been built into the site so that members and local businesses can advertisie their services to the site's large audience. This initiative is a welcome one for a club which operates on membership fees, green fees and bar takings.

If you would like to advertise your business to a large and loyal golfing community contact the club for mmore information.

Some Aussie media blogs worth a look

One of the great things about checking traffic to your site is finding new links that have directed people to you and then exploring those sites. This week my online meanderings have unearthed a few sites I either hadn't been aware of or hadn't visited yet.

Laurel Papworth is a Top 100 Australian blogger, who is regularly interviewed about social networks in international press and on Australian TV shows and Radio National, Vogue Australia, The Australian and the Fin Review, SMH, Telegraph, and various magazines. Her Social Networks blog provides excellent insight into social media, participatory journalism and user-generated content.

Laurel recently posted about Australia's most influential bloggers and was kind enough to mention Media Hunter. The post touches on some of the media and marketing lists such as AdAges Power 150 and AdSpace Pioneers. Overall its a good introduction to some of the best marketing content online.

Naked Bear Media is a new blog on the block by digital marketer Sean Smith. I have only just come across this one but I like what is see so far. Sean doesn't seem afraid to make some bold statements and ask good questions. In just a few posts he has lined up Twitter, the iPhone and NineMSN. Good stuff.

Blogs change boundaries for US news coverage

Source: Geoff Elliott, Washington correspondent, The Australian

It was in Knoxville, Tennessee where I was put in my place as a foreign correspondent covering a US election.

Democrat Harold Ford, a young, up-and-coming leader in the mould of Barack Obama, was running for a US senate seat andhe refused to answer any questions. "We're not talking to you, you don't win us any votes," his spokeswoman helpfully informed me.

Never mind that Ford had just said in a speech that Australia wanted to pursue nuclear weapons (still waiting for a clarification on that Harold) but I'm not at all convinced his spokeswoman's premise holds, at least if it is also framed in the negative.

Ford lost the election. He lost for many reasons (the Republican attack machine that created a racially coded advertisement was disgraceful) but on substance there's a chance Ford's gaffe as I reported could have cost him a couple of votes.

Future of Media 08 summit wrap

I headed down to Sydney yesterday for the Future of Media Summit 2008 hosted by Ross Dawson and his Future Exploration Network. Firstly, congratulations to Ross and his hard-working team for putting on such a professional and informative event. It went off without a a hitch and everyone was extremely accommodating.

Officially the #FOM08 event was held in two parts: the conference session with live simulcast between Sydney and Silicon Valley, and the "Unconference" sessions allowing for debate and open forum conversation on various topics.

However, like last month's PubCamp events in Sydney and Melbourne, there was a third aspect to the event that only half the attendees were aware of - the Twitter back channel and live commentary being conducted by many of the audience. For me, this was at least as informative and stimulating as the conference itself.

Link Maintenance

Web 2.0 and social media is all about links. Linking people. Linking information. Linking ideas.

I recently updated my URL to mediahunter.com.au from my original typepad address. This could cause havoc with my various rankings but in the long term will be a better address for this site.

If you currently have Media Hunter linked from your site I greatly would appreciate if you could update the URL. If you haven't linked Media Hunter then I would equally appreciate the new "link-love".

Thanks in advance.

The Future of Marketing + Advertising

Amazing. Thought provoking. Insightful. Paul Isakson might be onto something here. Discuss:

| View | Upload your own

Top 50 Australian Marketing Pioneer Blogs

It had to happen, and thanks to Julian Cole it finally has. A comprehensive Australian ranking list of marketing blogs.

Julian decided to make this list in order to shed light on the Australian Marketing Blogosphere and hopefully connect you with some great Australian Marketing thinkers.

The ranking system is very similar to the AdAge Power 150 methodology. Julian used the same variable to rank the blogs (Google Page Ranks (10), Technorati Authority (10), Technoati Blog Reactions (10), Alexa Page Ranking (10), Bloglines (10).

He also added a Pioneer score (10), this is a subjective score which is scored in terms of the blogs ability to have pioneering thoughts about Marketing. Julian believes it is our role as Marketing bloggers to discover and inform the rest of the industry about the changing Marketing landscape.

Media Hunter is proud to be an inaugural member of the list along with partner in crime, The Marketer and our agency local media and advertising blog The Sticky Report.

Please note who is ranked at No.2 on the list. This guy may be responsible for encouraging the blogging habits of more people on this list than anyone in Australia.

Study Shows Blogging Now 'Mainstream' Among Women

Many Web Users Actively Contributing, Not Just Surfing By Beth Snyder Bulik, AdAge.com

"Blogosphere" may not be a pretty name for it, but it is a pretty attractive destination -- for women at least, and maybe for marketers courting them, too.

According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study.

Australia's No.1 Media News Blog

I am not usually one to blow my own trumpet, but I am proud to announce that Media Hunter is Australia's No.1 Media News blog.

How and why can I say this? Well its all actually about strategic positioning. I have recently launched a sister site called Sticky Branding. Sticky Branding discusses brand issues such as brand personality, taglines, corporate identity and positioning.

You see, branding is a lot like real estate. Its all about position, position, position.

Most brands try to compete in big, blurry categories against the giants of their industry. In doing so they are usually fighting a losing battle. Clever brands find a category niche and position themselves as the leader of that niche. From there they can compete and grow.